The Styley

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March 7, 2013

Streetstyle: Susan Joy

Stripes. Can’t get enough of them. I’ll walk into a store and before I realize what’s happening, I’m looking at striped shirts. It’s totally unconscious. Do you have things like that?

So when I saw Susan’s stripes…and her glasses, and her rugby jacket, and her diamond necklace, well, I don’t think I have to explain why I photographed her, do I?

What do you do?

I’m a stylist and fashion consultant.

How long have you been doing that?

A long time. I’ve been in New York for 14 years. I was styling in Australia before that as well. I’m a veteran.

Is styling something you’ve always wanted to do?

No. It just happened.

Based on your experience, what would be a piece of advice you would offer someone who wanted to do what you do?

They need to just learn everything. Watch movies, go see art, soak up culture. Read books, and get into the descriptions in books. Movies are so important, you know, for references and understanding where things have come from. And then intern. Just get in there and work for anyone and watch.

How would you describe your own style?

It’s all about the mix: masculine and feminine, textures, prints. There’s always a mix involved.

When you start a new project, what is the first thing you do?

It’s different every time, but you have to step into the head space of whomever you’re working with [in Susan's case that means brands, designers, magazines].

So you’re kind of like a vision shrink.

With designers, yes, absolutely. You have to understand what they want, and what their vision is. They’re not always very clear about that. You also have to understand what’s right for them and their brand and how to take their brand where they want it to go. It’s a lot of divining. You have to listen to everything everybody says that they want, and then analyze a little bit to see if what they’re saying is actually what they mean.

You have to read between the lines.

Yes. And sometimes they don’t even know where it could go.

If you had a life philosophy, what would it be?

I’m definitely a cup half full kind of person, so for me, it’s about always doing things 100% and having fun with them.