The Styley

The Styley develops editorial strategy and original online and mobile content that makes your current and potential consumers feel the way I do about the movie The Ghostwriter: breathless with anticipation, awed by the lyrical beauty of the visuals, and dying to see what comes next. If your content stands out, your brand will too.

For me, content isn’t just king, it’s the whole royal family. A picture may be worth a thousand words, but if you add 1,000 words to that picture, you have 2,000 words with which to express yourself. You’ve doubled your potential impact. And as the new AT&T ad says, “More is better.”

Of course, sometimes more is just more. That’s never a good idea. What is a good idea, however, is designing and producing editorial content that inspires consumers to engage with your brand on a personal level. I’m talking about content that’s highly intentional, tailored to fit the content distribution platform where it appears. You need to tell a great story and build a thriving community around that story. And I can help you do that.

    

  • Styleygram:

    Will her broken toe ever heal? Apparently yes. #nyc #igersnyc #iphone5s #iphoneonly #instagramnyc

  • Styleygram:

    Dori (goddess version) at our barbecue on Sunday. #springhassprung #nyc #nofilter #igersnyc #iphone5s #iphoneonly #instagramnyc

  • Styleygram:

    Fuck yeah, #spring! #nyc #shootermag #streetphotography #igersnyc #iphone5s #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    Amazing rings sported by Ken Fish, founder of @absolutetravel. Why do I love taking pictures of hands? One of the mysteries of the universe, I guess. #nyc #nofilter #absolutetravel #igersnyc #iphone5s #iphoneonly #instagramnyc #shootermag

  • Styleygram:

    Photographing Ken Fish, president and founder of @absolutetravel for the @skaggscreative blog today. If think these offices are sick (I do) just wait for the photo I took of his rings. #nyc #absolutetravel #shootermag #igersnyc #iphone5s #iphoneonly #instagramnyc #nofilter

  • Styleygram:

    Talismans at the @jackthreads office. #nyc #shootermag #igersnyc #iphone5s #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    Signs of life outside the @jackthreads office. #nyc #nofilter #igersnyc #iphoneonly #instagramnyc

  • Styleygram:

    This morning @nourishkitchentable, interviewing owner and founder Marissa Lippert for the @skaggscreative blog. #nyc #igersnyc #iphone5s #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    Hello friends. @citybakery @citybakerydaily #nyc #shootermag #cookies #igersnyc #iphone5s #instagood #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    The only good thing about going to the Post Office today was seeing these two and asking if I could take their picture. How cute are they? #nyc #streetphotography #iphoneonly #iphone5s #nofilter #shootermag #iphonesia #instagood #instagramnyc #igersnyc

  • Styleygram:

    Yesterday while covering the #garancedorepaper launch for @nowfashion. Thanks @garancedore for the lovely interview, and congratulations on the beautiful line! #nyc #fashion #igersnyc #instagramnyc

  • Styleygram:

    Live from the Brooklyn Navy Yard. I've never been here before. First impression: Pretty dope. #nyc #nofilter #streetphotography #shootermag #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    Before the dinner rush @maisono98. #nyc #nofilter #shootermag #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    At Ground Support Cafe on West Broadway. Life essentials in the modern world: coffee, newspaper, phone. #nofilter #shootermag #streetstyle #streetphotography #nyc #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    @A_Stutterheim Raincoats has the best tag line ever: Swedish melancholy at is driest. For rainwear? Sheer genius. #streetstyle #streetphotography #fashion #shootermag #nyc #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc #bw

  • Styleygram:

    Having a seriously film noir moment in Soho. #nyc #streetphotography #shootermag #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    Clubs may come and go, but club kids remain. #bw #nyc #shootermag #streetstyle #streetphotography #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc

  • Styleygram:

    Let the sun shine on. #nyc #streetstyle #streetphotography #shootermag #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc #hipstamatic #vscocam #filterstorm

  • Styleygram:

    Totally forgot about this one. #latergram #florida #trees #iphone5s #instagood #instamood #iphonesia #iphoneonly #bocagrande #bw #vscocam

  • Styleygram:

    Today on the @skaggscreative blog: my interview with Marla Russo, founder of Bella PR. http://skaggscreative.com/blog/marla-russo #makeportraits #nyc #igersnyc #iphone5s #instagood #instamood #iphonesia #iphoneonly #instagramnyc

Portraits

film, digital, iphone

  • Portrait image

    Alexandra Jamieson

    Digital
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    Barbara Pine

    Digital
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    Caroline Nye, artist

    Digital
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    Maria Wilson

    Digital
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    Claudia Lopez

    Digital
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    Christophe de Menil

    Digital
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    Hannah Bronfman, entrepreneur

    Digital
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    Kristin Flink Kranias, entrepreneur

    iPhone
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    Anna Seidman

    Digital
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    Roxy Manning

    Digital
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    Joel Shapiro, artist

    Digital
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    Kate Lauterbach, brand manager, Madewell

    Digital
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    MeiMei Fox, writer

    iPhone
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    David MacNutt, actor

    iPhone
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    Sophie Moore, student

    Film
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    Susan Joy, stylist

    iPhone
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    Samantha Ford, student

    Film
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    Jessie Cohan, stylist

    Film
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    Joanna Riedl, publicist

    Film
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    Jennifer Wade

    Digital
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    Alex Fang, president, Surf for Life

    Film
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    Will Rogan, editor, The Thing Quarterly

    Digital
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    Stacy Engman, curator

    Digital
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    Kevin Barker, filmmaker

    Film
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    Kalu Ugwuomo, entrepreneur

    Digital
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    Jaclyn Delorey, baker

    Digital
  • Portrait image

    Erin Kapor, Red Light artist management

    Digital
  • Portrait image

    Cora Fox, graphic designer

    Digital
  • Portrait image

    Chloe Sykes, artist

    Digital
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    Capri Crescio, singer-songwriter

    Digital
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    Ana Kras, furniture designer

    Digital
  • Portrait image

    Aglaya Demidenko, graphic designer

    Digital
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    Erica Mulkey, musician/performer

    Digital
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    Carrie Birgbauer, money coach

    Digital
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    Michelle Hamilton

    Film
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    Juniper Ethersmith

    Film
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    Sonja Bebber

    Digital
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    Molly and Cookie Monster

    Digital
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    Film
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    Cheyenne

    Digital

Publications

  • Publication image

    Shearling and Fur

    New York Times
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    Flats

    New York Times
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    Streetstyle: Neon Beanies

    New York Times
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    Streetstyle: Plaid

    New York Times
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    New Museum Gala

    Art in America
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    Streetstyle: Rain Gear

    New York Times
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    Streetstyle from the Frieze Art Fair

    Refinery 29
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    Streetstyle: Overalls

    New York Times
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    Watermill Center Annual Summer Benefit

    Art in America
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    New York Book Fair 2013

    Art in America
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    Style Stalking: NY Book Fair Edition!

    Refinery 29
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    Stylish Snaps from One Last Sunny Festival

    Refinery 29
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    Creative Time Fall Ball

    Art in America

Blog

  • Blog post image

    The Styley Solves Your First World Problems #1

  • Blog post image

    Fashion Week Dispatch #2

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    Dispatch from Fashion Week F/W 2014

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    Styley People: Nelson Mandela

  • Blog post image

    Styley Places: Creative Time Fall Ball @Output

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    The Styley: Lou Reed

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    Me, me, me, me! Thoughts on the Self and Social Media

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    Styley Events: Mexican Summer Five-Year Music Festival

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    Streetstyle: Rosie Rittenberry

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    Jamie David, Howard Street

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    Kylie Sirico, SEO specialist

  • Blog post image

    The Styley: Shawn, mover

  • Blog post image

    The Styley: Martha Sarfaty, cheesemonger

  • Blog post image

    The Styley: Zach Frater, volunteer, Queerocracy

  • Blog post image

    The Styley: Yulan Grant

  • Blog post image

    The Styley: Jessica Cook

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    The Styley: Kate Logue

  • Blog post image

    The Styley: Sara Majka, writer

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    The Styley: Chloe Huang, student at the School of Visual Arts

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    The Styley: Ashley Martin, art gallery director and co-founder of an emerging artists association

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    Streetstyle: Lili, Joanna and Ava, Paris

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    Styley Art: “Audible Presence” at Dominique Levy

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    Styley Stuff: Top Siders

  • Blog post image

    Styley Places: Sel Rrose

  • Blog post image

    The Styley: Dispatch from Greece #2

  • Blog post image

    The Styley: Dispatch from Greece #1

  • Blog post image

    The Styley: Preparations for Greece

  • Blog post image

    Styley Places: Bloom, Sag Harbor, New York

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    Styley TV: Orange is the New Black

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    Styley Songs: M83 and the Pleasures of Nostalgia

  • Blog post image

    Styley Place: The Watermill Center Summer Benefit

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    My Styley Friend: Jessie Cohan

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    Notes from the Home Office: Business Travel

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    Streetstyle: Sophie Moore

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    Streetstyle: Stripes, serenity, and Samanth

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    Streetstyle: Lonesome Traveler (but not really)

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    Streetstyle: Susan Joy

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    Frenched

This is how we do it

Photography

Specializing in portraits of all stripes: business (i.e. LinkedIn or your website or blog), personal (i.e. Facebook, Instagram, Match, OK Cupid), event-based (i.e. parties, engagements, weddings). DSLR, film, and iPhone.

Editorial strategy

What networks to hit, why to hit them, when to hit them, and what to hit them with.

Writing

Web copy, captions, books,
Twitter feeds, blog posts,
presentations, speeches, resumes, online dating profiles.

Me, Myself and I

Kate Seward

I'm a photographer and writer with a background in academia.

I’m a photographer and writer who has taught creative and expository writing to undergraduates at New York University, Stanford University, the University of San Francisco and San Francisco State. I have worked as a writing coach for private clients and for students at the Stanford Graduate School of Business.

In 2011, I started a streetstyle blog called The Styley. Since then I have had three dozen images appear on the New York Times’ online styles page, and I’ve shown my iPhone work at the Haus of Hipstamatic and RGB Gallery in San Francisco. I have produced written and visual content for SKAGGS, Commune Hotels and Resorts, Lipstick Queen, De Coson, Beyond Vintage, Art in America, Refinery 29, the San Francisco Chronicle and Snap, an iPad magazine started by the founders of the Hipstamatic camera app.

Partners

SKAGGS Creative - Logo

Skaggs is a creative and branding agency based in New York. They've been featured in Entrepreneur and Print magazines, and have won Summit Awards, Creativity Annual Awards, and Medical Marketing Awards, among others. Their client roster includes companies in the U.S., Asia, and Europe, including HBO, Skanska, Estee Lauder, Microsoft, DKNY, Commune Hotels and Resorts, TOTO and Diptyque. They've made some brands bigger and other brands matter, but through it all, collaboration has been key: they believe that innovative branding demands the strongest possible team of directors, designers, writers, coders and photographers.

Contact Me

email

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phone

415 312 7793

Site by SKAGGS