The Styley

The Styley develops editorial strategy and original online and mobile content that makes your current and potential consumers feel the way I do about the movie The Ghostwriter: breathless with anticipation, awed by the lyrical beauty of the visuals, and dying to see what comes next. If your content stands out, your brand will too.

For me, content isn’t just king, it’s the whole royal family. A picture may be worth a thousand words, but if you add 1,000 words to that picture, you have 2,000 words with which to express yourself. You’ve doubled your potential impact. And as the new AT&T ad says, “More is better.”

Of course, sometimes more is just more. That’s never a good idea. What is a good idea, however, is designing and producing editorial content that inspires consumers to engage with your brand on a personal level. I’m talking about content that’s highly intentional, tailored to fit the content distribution platform where it appears. You need to tell a great story and build a thriving community around that story. And I can help you do that.

    

  • Styleygram:

    The warm spell is over--no more Mr. Nice Guy. #hipstamatic #filterstorm #afterlight #over #squaready #nyc

  • Styleygram:

    Taken @whitneymuseum yesterday, at the Robert Indiana show. If you can't make it to the show, check his work out online. Words as a visual medium. Cool. #art #nyc #hipstamatic #afterlight #over #squaready

  • Styleygram:

    My brother Carey in the lobby @whitneymuseum after seeing the Robert Indiana show this afternoon. #nyc #hipstamatic #afterlight #over #squaready

  • Styleygram:

    The window @stralayoga, November 29th, 2013, 12:30pm. #monetproject #nyc #hipstamatic #afterlight #over #squaready

  • Styleygram:

    And happy #Hannukah! #hipstamatic #afterlight #over #squaready #nyc

  • Styleygram:

    Happy Thanksgiving, all! #hipstamatic #afterlight #over #squaready

  • Styleygram:

    Yesterday morning, my last day in #bocagrande. #hipstamatic #afterlight #over #squaready

  • Styleygram:

    Having a bit of a Stephen Shore moment. #bocagrande #hipstamatic #afterlight #over #squaready

  • Styleygram:

    Banyan Street in #bocagrande. That's my steed, there in that shaft of sunlight. #hipstamatic #afterlight #over #squaready

  • Styleygram:

    Self explanatory. #bocagrande #vscocam #afterlight #over #squaready

  • Styleygram:

    The Preppy Handbook in living color. Woohoo! Joy. @LisaBirnbach #bocagrande vscocam #afterlight #over #squaready

  • Styleygram:

    This is my first IG video ever. Good times. I'm in Boca Grande, FL for my friend @CarrieBirgbauer's wedding, and there's a beach renovation project going on. Do these cranes resemble prehistoric birds or what?

  • Styleygram:

    #DC's charms are in effect. #hipstamatic #vscocam #afterlight #over #squaready

  • Styleygram:

    My dear friend, I love you. So glad to have been a part of your special day. #dc #weddings #bw #hipstamatic #vscocam #afterlight #over #squaready

  • Styleygram:

    Not taken today, obviously, as it is--what would you call this weather?--precipitating. #streetstyle #fashion #nyc #hipstamatic #afterlight #over #squaready

  • Styleygram:

    Rainy Saturday in the Village. #nyc #hipstamatic #afterlight #over #squaready

  • Styleygram:

    I think Mr. Hemingway would approve. #nyc #hipstamatic #afterlight #over #squaready #fashion #streetstyle #streetphotography

  • Styleygram:

    Gaining my religion. #nyc #hipstamatic #vscocam #afterlight #over #squaready #streetstyle #streetphotography #fashion

  • Styleygram:

    Rock, paper, scissors. Kinda. #laterween #nyc #streetstyle #hipstamatic #vscocam #afterlight #over #squaready

  • Styleygram:

    #Halloween tricks and treats @skaggscreative, where I lurk and work. #nyc #hipstamatic #vscocam #afterlight #over #squaready

Portraits

film, digital, iphone

  • Portrait image

    Digital
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    Digital
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    Digital
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    Green and Brown and White

    iPhone
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    iPhone
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    iPhone
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    iPhone
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    Michelle Hamilton

    Film
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    Sonja Bebber

    Digital
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    Juniper

    Film
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    Molly and Cookie Monster

    Digital
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    Film
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    Cheyenne

    Digital

Publications

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    Shearling and Fur

    New York Times
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    Flats

    New York Times
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    Streetstyle: Neon Beanies

    New York Times
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    Streetstyle: Plaid

    New York Times
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    New Museum Gala

    Art in America
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    Streetstyle: Rain Gear

    New York Times
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    Streetstyle from the Frieze Art Fair

    Refinery 29
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    Streetstyle: Overalls

    New York Times
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    Watermill Center Annual Summer Benefit

    Art in America

Blog

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    Styley People: Nelson Mandela

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    Styley Places: Creative Time Fall Ball @Output

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    The Styley: Lou Reed

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    Me, me, me, me! Thoughts on the Self and Social Media

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    Styley Events: Mexican Summer Five-Year Music Festival

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    Streetstyle: Rosie Rittenberry

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    Jamie David, Howard Street

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    Kylie Sirico, SEO specialist

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    The Styley: Shawn, mover

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    The Styley: Martha Sarfaty, cheesemonger

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    The Styley: Zach Frater, volunteer, Queerocracy

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    The Styley: Yulan Grant

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    The Styley: Jessica Cook

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    The Styley: Kate Logue

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    The Styley: Sara Majka, writer

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    The Styley: Chloe Huang, student at the School of Visual Arts

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    The Styley: Ashley Martin, art gallery director and co-founder of an emerging artists association

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    Streetstyle: Lili, Joanna and Ava, Paris

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    Styley Art: “Audible Presence” at Dominique Levy

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    Styley Stuff: Top Siders

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    Styley Places: Sel Rrose

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    The Styley: Dispatch from Greece #2

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    The Styley: Dispatch from Greece #1

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    The Styley: Preparations for Greece

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    Styley Places: Bloom, Sag Harbor, New York

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    Styley TV: Orange is the New Black

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    Styley Songs: M83 and the Pleasures of Nostalgia

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    Styley Place: The Watermill Center Summer Benefit

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    My Styley Friend: Jessie Cohan

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    Notes from the Home Office: Business Travel

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    Streetstyle: Sophie Moore

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    Streetstyle: Stripes, serenity, and Samanth

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    Streetstyle: Lonesome Traveler (but not really)

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    Streetstyle: Susan Joy

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    Frenched

This is how we do it

Photography

Specializing in portraits of all stripes: business (i.e. LinkedIn or your website or blog), personal (i.e. Facebook, Instagram, Match, OK Cupid), event-based (i.e. parties, engagements, weddings). DSLR, film, and iPhone.

Editorial strategy

What networks to hit, why to hit them, when to hit them, and what to hit them with.

Writing

Web copy, captions, books,
Twitter feeds, blog posts,
presentations, speeches, resumes, online dating profiles.

Me, Myself and I

Kate Seward

I'm a photographer and writer with a background in academia.

I’m a photographer and writer who has taught creative and expository writing to undergraduates at New York University, Stanford University, the University of San Francisco and San Francisco State. I have worked as a writing coach for private clients and for students at the Stanford Graduate School of Business.

In 2011, I started a streetstyle blog called The Styley. Since then I have had three dozen images appear on the New York Times’ online styles page, and I’ve shown my iPhone work at the Haus of Hipstamatic and RGB Gallery in San Francisco. I have produced written and visual content for SKAGGS, Commune Hotels and Resorts, Lipstick Queen, De Coson, Beyond Vintage, Art in America, Refinery 29, the San Francisco Chronicle and Snap, an iPad magazine started by the founders of the Hipstamatic camera app.

Partners

SKAGGS Creative - Logo

Skaggs is a creative and branding agency based in New York. They've been featured in Entrepreneur and Print magazines, and have won Summit Awards, Creativity Annual Awards, and Medical Marketing Awards, among others. Their client roster includes companies in the U.S., Asia, and Europe, including HBO, Skanska, Estee Lauder, Microsoft, DKNY, Commune Hotels and Resorts, TOTO and Diptyque. They've made some brands bigger and other brands matter, but through it all, collaboration has been key: they believe that innovative branding demands the strongest possible team of directors, designers, writers, coders and photographers.

Contact Me

email

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phone

415 312 7793

Site by SKAGGS