The Styley

The Styley develops editorial strategy and original online and mobile content that makes your current and potential consumers feel the way I do about the movie The Ghostwriter: breathless with anticipation, awed by the lyrical beauty of the visuals, and dying to see what comes next. If your content stands out, your brand will too.

For me, content isn’t just king, it’s the whole royal family. A picture may be worth a thousand words, but if you add 1,000 words to that picture, you have 2,000 words with which to express yourself. You’ve doubled your potential impact. And as the new AT&T ad says, “More is better.”

Of course, sometimes more is just more. That’s never a good idea. What is a good idea, however, is designing and producing editorial content that inspires consumers to engage with your brand on a personal level. I’m talking about content that’s highly intentional, tailored to fit the content distribution platform where it appears. You need to tell a great story and build a thriving community around that story. And I can help you do that.

    
  • Styleygram:

    On the blog (link in profile): lunch at Axe in #Venice. This is a grilled #cheese & #tomato #sandwich with #hooks white cheddar, and pickled vegetables. #yum #foodie #foodporn #balancednotclean #organic #local #losangeles #vscofood #fromwhereistand #vsco #vscocam #eeeeeats

  • Styleygram:

    Today on the blog (link in profile): #lunch and #ginger tea at Axe in #Venice with @meimeifox. #yum #eeeeeats #losangeles #fromwhereistand #vscofood #vsco #vscocam #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #balancednotclean #organic #local

  • Styleygram:

    I've decked my feet not with holly, but with @no6_store #boots and Polder socks. Read about it on the blog (link in profile). #fashion #nyc #holiday #vsco #vscocam #instastyle #gifts

  • Styleygram:

    A rose by any other name is still a rose, but I love me some #peonies and #ranunculus. Bouquet from @tincanstudios found at the @nourishkitchentable pop-up shop. #flowers #nyc #style #decor #holidayblooms #christmas #vsco #vscocam

  • Styleygram:

    Snack me up, @nourishkitchentable, and never ever ever stop. @pop_up_flea #yum #pufnyc #eeeeeats #foodie #foodporn #vegan #healthy #healthyfood #healthyliving #healthyeating #healthylifestyle #balancednotclean

  • Styleygram:

    I will have vegetables at dinner. I will have vegetables at dinner. I will have vegetables at dinner. @irvingfarm. #yum #snacktime #balancednotclean #fromwhereistand #nyc #vscofood #foodporn #foodie

  • Styleygram:

    I've always been a fan of @white_lightning's blog and love following her adventures on IG, so it was pretty sweet to see her ceramics @rachel_comey the other night. Congratulations, Elizabeth. Rock on. #nyc #vscocam #vsco #art #fashion

  • Styleygram:

    Today on the blog (link in profile): blankets from @sackclothxashes make good gifts and do good in the world. Today in real life: #lunch and work session @_mamannyc_ with @jschweiz. Roasted cauliflower soup and scones with butter and homemade strawberry jam. #yum #food #foodporn #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #balancednotclean #fromwhereistand #nyc #vscofood #vsco #vscocam #eeeeeats

  • Styleygram:

    In which the pillaging of my mom's closet continues, uncovering an incredibly dope pair of woolen culottes, which I wear with an @MadeleinePress turtleneck (note buttons on sleeve), @theory_ boots I've had since 2005, and my beloved @tracytimmins ring. I'm partying like it's 1979. Or maybe 1977. When did Love Story come out? #fashion #tbt #selfie #fromwhereistand #streetstyle #style #vsco #vscocam #instastyle #vintage

  • Styleygram:

    Today in personal #style: 90s @avrillavigne in a head-on collision with 70s prepster. @Zadigetvoltaire white ribbed wife-beater, check. @Converse, check. Spiked #bracelet, check. Ancient @jcrew plaid sailor pants, check. Fingerless gloves, check. @longchampofficial bag on its last legs, check. Brown @maxmara coat hijacked from my mother's closet. Check. #fromwhereistand #fashion #selfie #style #streetstyle #nyc #vsco #vscocam #instastyle

  • Styleygram:

    Apparently all I'm going to be doing for the foreseeable future is eating and shopping. Here I am at the launch of the #nyc @cuyana store admiring red leather wallets and munching on #butternutsquash #crostini. #yum #fromwhereistand #foodie #fashion #food #foodporn #vscofood #vscostyle #style #instafood #instastyle #healthy #healthyfood #healthyeating #holiday #healthyliving #healthylifestyle #balancednotclean

  • Styleygram:

    Gift guide, day 9: #ceramics from @omenlee and @kolhouse. Good for your #coffee, good for your #tea, and good for everything else you might want to drink. #fromwhereistand #fashion #foodie #nyc #coffeeeee #coffeeaddict #style #accessories #healthylifestyle #lifestyle #holiday #vsco #vscocam #vscostyle #instastyle #style #healthyliving

  • Styleygram:

    Shopping and #eating at the @cherrybombemag/@madewell1937 last night. #yum #foodie #food #fashion #foodporn #fromwhereistand #nyc #vsco #vscocam #vscofood #vscostyle #instafood #instastyle #eeeeeats

  • Styleygram:

    In my continuing paranoia about colds, I guzzle Killer XX from @liquiteria and stock up on apples @unsqgreenmarket. Why is this not inspiring me to deal with reading about the changes to my health insurance plan? #fromwhereistand #fruit #juice #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #nyc #paleo #glutenfree #vegan #vscofood #vscocam #vsco #instafood #foodie #food #foodporn

  • Styleygram:

    Gift guide #7: #healthy treats from @getgoodbites. And my sweet Marie Eiffel hippie dress I wore all the time in #losangeles. #fromwhereistand #paleo #organic #vegan #raw #glutenfree #healthyfood #healthyeating #healthyliving #healthylifestyle #vscofood #vsco #vscocam #instafood #foodporn

  • Styleygram:

    Gift guide #6 (link in profile): @kiehlnyc Midnight Recovery Concentrate & Eye cream. Good for the mens too. Prepares your face for the day the same way this double espresso from @ostcafe in the #eastvillage is preparing my mind. #fromwhereistand #coffee #coffeeeee #healthyliving #healthylifestyle #vegan #glutenfree #paleo #nyc #balancednotclean #coffeeaddict

  • Styleygram:

    On the blog (link in profile) #quilts from @hopewellworkshop have you covered on day 5 of my gift guide. In real life, I have #lunch with @poeticandchic and @mauramnyc @buvettenyc, where I drink espresso and eat Brussels sprouts and carrot salad with cumin and that good-looking whole wheat scone in the photo above. #fromwhereistand #nyc #foodporn #eeeeeats #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #balancednotclean #yum #coffeeeee #shopping #decor #design

  • Styleygram:

    Day 4 of the gift guide: @nourishkitchentable has an online store, where you can get the @carolinezhurley napkin so beautifully framing the greenmarket #fruit #salad (#apple, #pear, #pomegranate, #honey) and the fleur de sel #brownie I had for #lunch today. #fromwhereistand #nyc #eeeeeats #food #foodporn #vsco #vscocam #vscofood #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #balancednotclean #glutenfree

  • Styleygram:

    On the blog (link in profile): funny stuff from @reedwilsondesign is the name of the game for day 3 of my gift guide. On the eating front, the Ben and Karen (spiced candied pecan butter and apple butter) from @empirebiscuit equals lunch. Oh, and there's my sweet new ring, a gift from the awesome @tracytimmins. We plumbed the mysteries of the universe yesterday afternoon--the interview should be up in a couple of weeks. #fromwhereistand #foodporn #biscuits #vscofood #vsco #vscocam #instafood #eeeeeats #coffeeeee #jewelry #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #balancednotclean #nyc

  • Styleygram:

    Yesterday on the blog (link in profile), my gift guide featured jewelry by @urbansolsticedesigns. Yesterday in real life I went to @tobysbrooklyn for #coffee and #granola with #fruit and #yogurt. #eeeeeats #coffeeeee #fromwhereistand #foodporn #healthy #healthyfood #healthyeating #healthyliving #healthylifestyle #balancednotclean #nyc #brooklyn #vscofood #vscocam #vsco #instafood

Portraits

film, digital, iphone

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    Alexandra Jamieson

    Digital
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    Barbara Pine

    Digital
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    Caroline Nye, artist

    Digital
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    Maria Wilson

    Digital
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    Claudia Lopez

    Digital
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    Christophe de Menil

    Digital
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    Hannah Bronfman, entrepreneur

    Digital
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    Kristin Flink Kranias, entrepreneur

    iPhone
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    Anna Seidman

    Digital
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    Roxy Manning

    Digital
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    Joel Shapiro, artist

    Digital
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    Kate Lauterbach, brand manager, Madewell

    Digital
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    MeiMei Fox, writer

    iPhone
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    David MacNutt, actor

    iPhone
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    Sophie Moore, student

    Film
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    Susan Joy, stylist

    iPhone
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    Samantha Ford, student

    Film
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    Jessie Cohan, stylist

    Film
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    Joanna Riedl, publicist

    Film
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    Jennifer Wade

    Digital
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    Alex Fang, president, Surf for Life

    Film
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    Will Rogan, editor, The Thing Quarterly

    Digital
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    Stacy Engman, curator

    Digital
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    Kevin Barker, filmmaker

    Film
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    Kalu Ugwuomo, entrepreneur

    Digital
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    Jaclyn Delorey, baker

    Digital
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    Erin Kapor, Red Light artist management

    Digital
  • Portrait image

    Cora Fox, graphic designer

    Digital
  • Portrait image

    Chloe Sykes, artist

    Digital
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    Capri Crescio, singer-songwriter

    Digital
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    Ana Kras, furniture designer

    Digital
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    Aglaya Demidenko, graphic designer

    Digital
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    Erica Mulkey, musician/performer

    Digital
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    Carrie Birgbauer, money coach

    Digital
  • Portrait image

    Michelle Hamilton

    Film
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    Juniper Ethersmith

    Film
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    Sonja Bebber

    Digital
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    Molly and Cookie Monster

    Digital
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    Film
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    Cheyenne

    Digital

Publications

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    Shearling and Fur

    New York Times
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    Flats

    New York Times
  • Publication image

    Streetstyle: Neon Beanies

    New York Times
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    Streetstyle: Plaid

    New York Times
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    New Museum Gala

    Art in America
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    Streetstyle: Rain Gear

    New York Times
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    Streetstyle from the Frieze Art Fair

    Refinery 29
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    Streetstyle: Overalls

    New York Times
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    Watermill Center Annual Summer Benefit

    Art in America
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    New York Book Fair 2013

    Art in America
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    Style Stalking: NY Book Fair Edition!

    Refinery 29
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    Stylish Snaps from One Last Sunny Festival

    Refinery 29
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    Creative Time Fall Ball

    Art in America
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    Garance Dore Launches Her Stationery Line in New York

    Nowfashion
  • Victoire de Castellane: Precious Objects

    Nowfashion
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    Brooklyn Museum Artists Ball

    Art in America

Blog

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    Vital Force, Juice Press

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    S/S 2015 Diary #2

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    The Styley x Anthropologie: S/S 2015 Fashion Week Diary #1

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    The Styley Solves Your First World Problems #1

  • Blog post image

    Fashion Week Dispatch #2

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    Dispatch from Fashion Week F/W 2014

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    Styley People: Nelson Mandela

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    Styley Places: Creative Time Fall Ball @Output

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    The Styley: Lou Reed

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    Me, me, me, me! Thoughts on the Self and Social Media

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    Styley Events: Mexican Summer Five-Year Music Festival

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    Streetstyle: Rosie Rittenberry

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    Jamie David, Howard Street

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    Kylie Sirico, SEO specialist

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    The Styley: Shawn, mover

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    The Styley: Martha Sarfaty, cheesemonger

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    The Styley: Zach Frater, volunteer, Queerocracy

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    The Styley: Yulan Grant

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    The Styley: Jessica Cook

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    The Styley: Kate Logue

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    The Styley: Sara Majka, writer

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    The Styley: Chloe Huang, student at the School of Visual Arts

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    The Styley: Ashley Martin, art gallery director and co-founder of an emerging artists association

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    Streetstyle: Lili, Joanna and Ava, Paris

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    Styley Art: “Audible Presence” at Dominique Levy

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    Styley Stuff: Top Siders

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    Styley Places: Sel Rrose

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    The Styley: Dispatch from Greece #2

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    The Styley: Dispatch from Greece #1

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    The Styley: Preparations for Greece

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    Styley Places: Bloom, Sag Harbor, New York

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    Styley TV: Orange is the New Black

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    Styley Songs: M83 and the Pleasures of Nostalgia

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    Styley Place: The Watermill Center Summer Benefit

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    My Styley Friend: Jessie Cohan

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    Notes from the Home Office: Business Travel

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    Streetstyle: Sophie Moore

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    Streetstyle: Stripes, serenity, and Samanth

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    Streetstyle: Lonesome Traveler (but not really)

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    Streetstyle: Susan Joy

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    Frenched

This is how we do it

Photography

Specializing in portraits of all stripes: business (i.e. LinkedIn or your website or blog), personal (i.e. Facebook, Instagram, Match, OK Cupid), event-based (i.e. parties, engagements, weddings). DSLR, film, and iPhone.

Editorial strategy

What networks to hit, why to hit them, when to hit them, and what to hit them with.

Writing

Web copy, captions, books,
Twitter feeds, blog posts,
presentations, speeches, resumes, online dating profiles.

Me, Myself and I

Kate Seward

Writer, photographer and content strategist.

I’m an ex-academic turned content strategist and producer. After many of years of teaching undergraduates at New York University, Stanford University, the University of San Francisco and San Francisco State, I worked as a writing coach for private clients and for students at the Stanford Graduate School of Business.

In 2011, I started a streetstyle blog called The Styley. Since then I have had three dozen images appear on the New York Times’ online styles page, and I’ve shown my iPhone work at the Haus of Hipstamatic and RGB Gallery in San Francisco. I have produced Instagram campaigns, blogs, brand books, briefs and website copy and images for a diverse group of companies and brands, including Anthropologie, Gilt Groupe, Palmolive, Speed Stick, Commune Hotels and Resorts, Joie de Vivre Hotels, Geolo Capital, Beyond Vintage, Lipstick Queen, PANYL, SKAGGS, Union Square Events, SKYN Iceland, the Lisa and John Pritzker Family Fund, Refinery 29, Art in America, Nowfashion and The Partners.

Partners

SKAGGS Creative - Logo

Skaggs is a creative and branding agency based in New York. They've been featured in Entrepreneur and Print magazines, and have won Summit Awards, Creativity Annual Awards, and Medical Marketing Awards, among others. Their client roster includes companies in the U.S., Asia, and Europe, including HBO, Skanska, Estee Lauder, Microsoft, DKNY, Commune Hotels and Resorts, TOTO and Diptyque. They've made some brands bigger and other brands matter, but through it all, collaboration has been key: they believe that innovative branding demands the strongest possible team of directors, designers, writers, coders and photographers.

Contact Me

email

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phone

415 312 7793

Site by SKAGGS