The Styley

The Styley develops editorial strategy and original online and mobile content that makes your current and potential consumers feel the way I do about the movie The Ghostwriter: breathless with anticipation, awed by the lyrical beauty of the visuals, and dying to see what comes next. If your content stands out, your brand will too.

For me, content isn’t just king, it’s the whole royal family. A picture may be worth a thousand words, but if you add 1,000 words to that picture, you have 2,000 words with which to express yourself. You’ve doubled your potential impact. And as the new AT&T ad says, “More is better.”

Of course, sometimes more is just more. That’s never a good idea. What is a good idea, however, is designing and producing editorial content that inspires consumers to engage with your brand on a personal level. I’m talking about content that’s highly intentional, tailored to fit the content distribution platform where it appears. You need to tell a great story and build a thriving community around that story. And I can help you do that.

    
  • Styleygram:

    Cleaning up my act after a deliciously indulgent weekend. #foodporn #nyc #vsco #vscocam #afterlight #fruit #peachykeen

  • Styleygram:

    Friday I break the seal on #beet #juice with The Detox from @butterfieldnyc. That night I wore a vaguely beet colored @aliceandolivia dress. Read about my beet conversion on allthegoodjuice.com #healthy #fashion #ootd #hipstamatic #nyc

  • Styleygram:

    When in Coney Island...eat #pistachio #icecream. Although I'm not sure any real pistachios played a role in the making of this soft serve. #foodporn #nyc #hipstamatic #filterstorm

  • Styleygram:

    A girl cannot live on green juice and fruits and vegetables alone. At least this girl can't. When you're at a @BKCyclones game--or any baseball game, really--you kind of need to eat @originalnathans. So I did. #foodporn #hipstamatic #nyc #afterlight

  • Styleygram:

    So yesterday I went to a @BKCyclones game. Pretty awesome. #nyc #baseball #vscocam #vsco #afterlight

  • Styleygram:

    I've been playing with my food. #foodporn #nyc #vsco #vscocam #afterlight

  • Styleygram:

    Drinking @ZekesCoffee, a gift from a family friend who lives in #Baltimore, and reading @foodandwine and @nytimes. Seriously, though, I was not a huge fan of the old math. Can the new math really be that much worse? #coffeeporn #nyc #hipstamatic #vscocam #vsco #afterlight #foodporn

  • Styleygram:

    This is Manhattan. Seriously. #nyc #flowerpower #vscocam #afterlight

  • Styleygram:

    Today on allthegoodjuice.com I discover that I like carrot juice, thanks to VitaminChickjuicebar. That I had the carrot tartare (ridiculously good) at NoMad last night is a coincidence, but it means I didn't have to go to the farmer's market this morning to find heirloom #carrots or whatever to photograph to announce my new post. Sometimes you get lucky. @froundtown #nyc #foodporn #vscocam #afterlight

  • Styleygram:

    More scenes from last night at NoMad with @froundtown (not pictured). #streetstyle #streetphotography #fashion #menswear #nyc #vscocam #afterlight

  • Styleygram:

    Earlier this evening: eating broccoli rabe, a prince among vegetables, with @froundtown at the NoMad Hotel, my new favorite place. #foodporn #nyc #vscocam #afterlight

  • Styleygram:

    Today on allthegoodjuice.com: the Hawaiian Healer #smoothie from @Juice_Press. #foodporn #nyc #vscocam #afterlight #mint

  • Styleygram:

    Dudes. Chillin'. #nyc #streetstyle #streetphotography #menswear #fashion #vscocam #afterlight

  • Styleygram:

    I love jumpsuits. #nyc #streetstyle #fashion #ootd #vscocam #afterlight

  • Styleygram:

    Today on allthegoodjuice.com: Sweet Greens with Lemon from @evolutionfresh. #nyc #foodporn #allthegoodjuice #juice #vscocam #afterlight

  • Styleygram:

    Fueling up for the afternoon @IrvingFarm with a regular #coffee with half and half and a #vegan, gluten-free pumpkin granola bar. I am by no means vegan or gluten-free, but I thought I'd try it. Tasty, and I suspect it will stick with me while I'm running around, which is exactly what I wanted. #foodporn #nyc #irvingfarm #vscocam #afterlight

  • Styleygram:

    I bought that pouch for myself today. It made me laugh out loud. I'm in love with it and with @pamelabarsky, who is obviously a freaking genius. pamelabarsky #storyofmylife #nyc #fashion #vscocam

  • Styleygram:

    Today on allthegoodjuice.com: #Coconut Mylk by @organicavenue, #yoga class by @stralanyc. #foodporn #nyc #vscocam #afterlight

  • Styleygram:

    Some days you need a cookie. Yesterday was one of those days. So I went to The Bakeshop and got what I needed. Yum. @bywoops #foodporn #nyc #vscocam

  • Styleygram:

    I've only ever seen these in France, where they're called "groseilles." In the U.S. they're called currants. Either way, they're beautiful, no? What do you do with them? #foodporn #nyc #vscocam

Portraits

film, digital, iphone

  • Portrait image

    Alexandra Jamieson

    Digital
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    Barbara Pine

    Digital
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    Caroline Nye, artist

    Digital
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    Maria Wilson

    Digital
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    Claudia Lopez

    Digital
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    Christophe de Menil

    Digital
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    Hannah Bronfman, entrepreneur

    Digital
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    Kristin Flink Kranias, entrepreneur

    iPhone
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    Anna Seidman

    Digital
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    Roxy Manning

    Digital
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    Joel Shapiro, artist

    Digital
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    Kate Lauterbach, brand manager, Madewell

    Digital
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    MeiMei Fox, writer

    iPhone
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    David MacNutt, actor

    iPhone
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    Sophie Moore, student

    Film
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    Susan Joy, stylist

    iPhone
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    Samantha Ford, student

    Film
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    Jessie Cohan, stylist

    Film
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    Joanna Riedl, publicist

    Film
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    Jennifer Wade

    Digital
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    Alex Fang, president, Surf for Life

    Film
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    Will Rogan, editor, The Thing Quarterly

    Digital
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    Stacy Engman, curator

    Digital
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    Kevin Barker, filmmaker

    Film
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    Kalu Ugwuomo, entrepreneur

    Digital
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    Jaclyn Delorey, baker

    Digital
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    Erin Kapor, Red Light artist management

    Digital
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    Cora Fox, graphic designer

    Digital
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    Chloe Sykes, artist

    Digital
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    Capri Crescio, singer-songwriter

    Digital
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    Ana Kras, furniture designer

    Digital
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    Aglaya Demidenko, graphic designer

    Digital
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    Erica Mulkey, musician/performer

    Digital
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    Carrie Birgbauer, money coach

    Digital
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    Michelle Hamilton

    Film
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    Juniper Ethersmith

    Film
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    Sonja Bebber

    Digital
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    Molly and Cookie Monster

    Digital
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    Film
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    Cheyenne

    Digital

Publications

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    Shearling and Fur

    New York Times
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    Flats

    New York Times
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    Streetstyle: Neon Beanies

    New York Times
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    Streetstyle: Plaid

    New York Times
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    New Museum Gala

    Art in America
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    Streetstyle: Rain Gear

    New York Times
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    Streetstyle from the Frieze Art Fair

    Refinery 29
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    Streetstyle: Overalls

    New York Times
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    Watermill Center Annual Summer Benefit

    Art in America
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    New York Book Fair 2013

    Art in America
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    Style Stalking: NY Book Fair Edition!

    Refinery 29
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    Stylish Snaps from One Last Sunny Festival

    Refinery 29
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    Creative Time Fall Ball

    Art in America
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    Garance Dore Launches Her Stationery Line in New York

    Nowfashion
  • Victoire de Castellane: Precious Objects

    Nowfashion
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    Brooklyn Museum Artists Ball

    Art in America

Blog

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    The Styley Solves Your First World Problems #1

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    Fashion Week Dispatch #2

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    Dispatch from Fashion Week F/W 2014

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    Styley People: Nelson Mandela

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    Styley Places: Creative Time Fall Ball @Output

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    The Styley: Lou Reed

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    Me, me, me, me! Thoughts on the Self and Social Media

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    Styley Events: Mexican Summer Five-Year Music Festival

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    Streetstyle: Rosie Rittenberry

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    Jamie David, Howard Street

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    Kylie Sirico, SEO specialist

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    The Styley: Shawn, mover

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    The Styley: Martha Sarfaty, cheesemonger

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    The Styley: Zach Frater, volunteer, Queerocracy

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    The Styley: Yulan Grant

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    The Styley: Jessica Cook

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    The Styley: Kate Logue

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    The Styley: Sara Majka, writer

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    The Styley: Chloe Huang, student at the School of Visual Arts

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    The Styley: Ashley Martin, art gallery director and co-founder of an emerging artists association

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    Streetstyle: Lili, Joanna and Ava, Paris

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    Styley Art: “Audible Presence” at Dominique Levy

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    Styley Stuff: Top Siders

  • Blog post image

    Styley Places: Sel Rrose

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    The Styley: Dispatch from Greece #2

  • Blog post image

    The Styley: Dispatch from Greece #1

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    The Styley: Preparations for Greece

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    Styley Places: Bloom, Sag Harbor, New York

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    Styley TV: Orange is the New Black

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    Styley Songs: M83 and the Pleasures of Nostalgia

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    Styley Place: The Watermill Center Summer Benefit

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    My Styley Friend: Jessie Cohan

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    Notes from the Home Office: Business Travel

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    Streetstyle: Sophie Moore

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    Streetstyle: Stripes, serenity, and Samanth

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    Streetstyle: Lonesome Traveler (but not really)

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    Streetstyle: Susan Joy

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    Frenched

This is how we do it

Photography

Specializing in portraits of all stripes: business (i.e. LinkedIn or your website or blog), personal (i.e. Facebook, Instagram, Match, OK Cupid), event-based (i.e. parties, engagements, weddings). DSLR, film, and iPhone.

Editorial strategy

What networks to hit, why to hit them, when to hit them, and what to hit them with.

Writing

Web copy, captions, books,
Twitter feeds, blog posts,
presentations, speeches, resumes, online dating profiles.

Me, Myself and I

Kate Seward

Writer, photographer and content strategist.

I’m an ex-academic turned content strategist and producer. After many of years of teaching undergraduates at New York University, Stanford University, the University of San Francisco and San Francisco State, I worked as a writing coach for private clients and for students at the Stanford Graduate School of Business.

In 2011, I started a streetstyle blog called The Styley. Since then I have had three dozen images appear on the New York Times’ online styles page, and I’ve shown my iPhone work at the Haus of Hipstamatic and RGB Gallery in San Francisco. I have produced blogs, brand books, briefs and website copy for a diverse group of companies and brands, including Gilt Groupe, Geolo Capital, Commune Hotels and Resorts, Joie de Vivre Hotels, Beyond Vintage, Lipstick Queen, PANYL, SKAGGS, Union Square Events, SKYN Iceland, the Lisa and John Pritzker Family Fund, The Street Partners, Refinery 29, Art in America, Nowfashion and The Partners.

Partners

SKAGGS Creative - Logo

Skaggs is a creative and branding agency based in New York. They've been featured in Entrepreneur and Print magazines, and have won Summit Awards, Creativity Annual Awards, and Medical Marketing Awards, among others. Their client roster includes companies in the U.S., Asia, and Europe, including HBO, Skanska, Estee Lauder, Microsoft, DKNY, Commune Hotels and Resorts, TOTO and Diptyque. They've made some brands bigger and other brands matter, but through it all, collaboration has been key: they believe that innovative branding demands the strongest possible team of directors, designers, writers, coders and photographers.

Contact Me

email

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phone

415 312 7793

Site by SKAGGS