The Styley

The Styley develops editorial strategy and original online and mobile content that makes your current and potential consumers feel the way I do about the movie The Ghostwriter: breathless with anticipation, awed by the lyrical beauty of the visuals, and dying to see what comes next. If your content stands out, your brand will too.

For me, content isn’t just king, it’s the whole royal family. A picture may be worth a thousand words, but if you add 1,000 words to that picture, you have 2,000 words with which to express yourself. You’ve doubled your potential impact. And as the new AT&T ad says, “More is better.”

Of course, sometimes more is just more. That’s never a good idea. What is a good idea, however, is designing and producing editorial content that inspires consumers to engage with your brand on a personal level. I’m talking about content that’s highly intentional, tailored to fit the content distribution platform where it appears. You need to tell a great story and build a thriving community around that story. And I can help you do that.

    
  • Styleygram:

    I'm about to eat these cookies from @tulusbakery (all gluten-free, much dairy-free) during the #superbowl half-time show. ??. #vsco #vscocam #foodporn #eeeeeats

  • Styleygram:

    We celebrated @jemachia's birthday with #brunch @vicsnewyork, and things got a little crazy. #foodporn #vscofood #vscocam #vsco #eeeeeats

  • Styleygram:

    @argiordano and I had dinner last week at Sadelle's. What I liked best: the key lime pie, the wallpaper in the bathroom (pictured), and the feeling that I was in 1920s Vienna/ Budapest/Bucharest/Prague. #eeeeeats #nyc #vsco #vscocam

  • Styleygram:

    Went to investigate the new menu @empellonalpastor last night with @realbutcherbill. These nachos were pretty delicious, but the cheeseburger tacos were the real star. They're one of those things you go back for because you crave them specifically. #foodporn #food #eeeeeats #vscocam #vscofood #nyc

  • Styleygram:

    Kicked it old school @lediplomatedc for my first meal in town. Pitch-perfect classic French brasserie food (I'm having chicken paillard and even though you can't see it, my father is having an omelette with fines herbes). Beloved by President Obama, my friend @realbutcherbill, and now, my father and me. #eeeeeats #foodporn #food #vsco #vscocam #vscofood

  • Styleygram:

    Am drinking a @liquiteria All Greens, which I didn't use to like but am now wholeheartedly enjoying. Perhaps the order of ingredients has changed--the romaine is more in the background, allowing the stronger greens to dominate. Dig it. Anyway, I'm en route to DC on @amtrak, who deserves a shoutout for allowing multiple ticket changes within the space of maybe 15 minutes. In any event, thoughts on eats in our nation's capital? @realbutcherbill gave some good ones, but I'm always open to more...#vsco #vscocam #healthy

  • Styleygram:

    Chocolate chip coconut cookies. #glutenfree and #vegan. Recipe from @minimalistbaker--I'm obsessed with her site. This is what happens when you're stuck inside during a blizzard. #vscofood #vscocam #vsco #cookies #blizzard2016 #jonasblizzard

  • Styleygram:

    Just a few flurries. #blizzard2016 #vscocam #vsco #nyc #jonasblizzard

  • Styleygram:

    My Instagram game has not been strong for a while now. There are a million things I haven't posted. First up, key lime vegan soft serve from @seamoresnyc. Probably my favorite thing on the menu (said the girl who loves dessert). Cc: @jemachia #vscofood #vscocam #vegan #icecream #glutenfree #eeeeeats

  • Styleygram:

    This is what happens when everything is half off @juicepress.

  • Styleygram:

    Sometimes you have to indulge, even if you know it's going to hurt later. This vanilla milkshake from @blacktapnyc was definitely worth it. Cc: @argiordano #foodporn #vsco #vscocam #vscofood #nyc

  • Styleygram:

    Celebrating @f_roundtown's birthday with cupcakes from @sssbakery. Happy birthday, Frank! Cc: @argiordano #foodporn #nyc #vscofood #vsco #vscocam

  • Styleygram:

    This @ovenly outpost is what you're confronted with when you enter @usvanderbilt on 45th and Vanderbilt. Consider it the food court of your dreams. #foodporn #eeeeats #nyc #vscofood #vscogood #vscocam #vsco

  • Styleygram:

    Sometimes you need a cookie. These peanut butter ones from @ovenly are #glutenfree and utterly delicious. #cleaneating #healthy #nyc #vegan #vsco #vscocam #vscofood #vscogood #foodporn #fromwhereistand

  • Styleygram:

    Taking in the sunset @bluehillfarm with @argiordano. Epic Sunday. #vsco #vscocam #vscogood #vscofood

  • Styleygram:

    YAS #nyc #graffiti #vsco #vscocam #vscogood

  • Styleygram:

    Photo from my trip to Paris last summer. To me it's a classic moment in the city where my family has lived for nearly 25 years. Grateful that my loved ones are safe. Sending love to them and to the city at large. #prayforparis #jesuisparis

  • Styleygram:

    Cran-strawberry. Killer. @superiorityburger #vscocam #vsco #vscogood #vscofood #foodporn #eeeeeats #nyc

  • Styleygram:

    The many sides of @superiorityburger, about which my friend @pristinej said, "Everything in my mouth is right." #foodporn #nyc #eeeeeats #vsco #vscocam #vscofood #vscogood

  • Styleygram:

    I loved these tiles, but not the restaurant. I also love my new vintage jeans that have the widest flares, the highest waist, and the biggest cuffs you've ever seen. #nyc #ihavethisthingwithtiles #fromwhereistand #vsco #vscocam #vscogood

Portraits

film, digital, iphone

  • Portrait image

    Alexandra Jamieson

    Digital
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    Barbara Pine

    Digital
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    Caroline Nye, artist

    Digital
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    Maria Wilson

    Digital
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    Claudia Lopez

    Digital
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    Christophe de Menil

    Digital
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    Hannah Bronfman, entrepreneur

    Digital
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    Kristin Flink Kranias, entrepreneur

    iPhone
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    Anna Seidman

    Digital
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    Roxy Manning

    Digital
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    Joel Shapiro, artist

    Digital
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    Kate Lauterbach, brand manager, Madewell

    Digital
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    MeiMei Fox, writer

    iPhone
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    David MacNutt, actor

    iPhone
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    Sophie Moore, student

    Film
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    Susan Joy, stylist

    iPhone
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    Samantha Ford, student

    Film
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    Jessie Cohan, stylist

    Film
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    Joanna Riedl, publicist

    Film
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    Jennifer Wade

    Digital
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    Alex Fang, president, Surf for Life

    Film
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    Will Rogan, editor, The Thing Quarterly

    Digital
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    Stacy Engman, curator

    Digital
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    Kevin Barker, filmmaker

    Film
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    Kalu Ugwuomo, entrepreneur

    Digital
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    Jaclyn Delorey, baker

    Digital
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    Erin Kapor, Red Light artist management

    Digital
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    Cora Fox, graphic designer

    Digital
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    Chloe Sykes, artist

    Digital
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    Ana Kras, furniture designer

    Digital
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    Aglaya Demidenko, graphic designer

    Digital
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    Erica Mulkey, musician/performer

    Digital
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    Carrie Birgbauer, money coach

    Digital
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    Michelle Hamilton

    Film
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    Juniper Ethersmith

    Film
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    Sonja Bebber

    Digital
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    Molly and Cookie Monster

    Digital
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    Film
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    Cheyenne

    Digital

Publications

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    Shearling and Fur

    New York Times
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    Flats

    New York Times
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    Streetstyle: Neon Beanies

    New York Times
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    Streetstyle: Plaid

    New York Times
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    New Museum Gala

    Art in America
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    Streetstyle: Rain Gear

    New York Times
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    Streetstyle from the Frieze Art Fair

    Refinery 29
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    Streetstyle: Overalls

    New York Times
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    Watermill Center Annual Summer Benefit

    Art in America
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    New York Book Fair 2013

    Art in America
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    Style Stalking: NY Book Fair Edition!

    Refinery 29
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    Stylish Snaps from One Last Sunny Festival

    Refinery 29
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    Creative Time Fall Ball

    Art in America
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    Garance Dore Launches Her Stationery Line in New York

    Nowfashion
  • Victoire de Castellane: Precious Objects

    Nowfashion
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    Brooklyn Museum Artists Ball

    Art in America

Blog

  • Hearth, NYC

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    Profile: Kerri Lee Ross, publicist, Los Angeles

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    Moon Juice, Los Angeles

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    Tracy Timmons, Jeweler

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    Flannel, Los Angeles

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    Prune, NYC

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    Warm, NYC

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    Instagram Artisans: Ariele Alasko, Josephine Noel, Amelie Mancini, Nick Lundeen

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    Vital Force, Juice Press

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    S/S 2015 Diary #2

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    The Styley x Anthropologie: S/S 2015 Fashion Week Diary #1

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    The Styley Solves Your First World Problems #1

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    Fashion Week Dispatch #2

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    Dispatch from Fashion Week F/W 2014

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    Styley People: Nelson Mandela

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    Styley Places: Creative Time Fall Ball @Output

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    The Styley: Lou Reed

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    Me, me, me, me! Thoughts on the Self and Social Media

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    Styley Events: Mexican Summer Five-Year Music Festival

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    Streetstyle: Rosie Rittenberry

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    Jamie David, Howard Street

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    Kylie Sirico, SEO specialist

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    The Styley: Shawn, mover

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    The Styley: Martha Sarfaty, cheesemonger

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    The Styley: Zach Frater, volunteer, Queerocracy

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    The Styley: Yulan Grant

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    The Styley: Jessica Cook

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    The Styley: Kate Logue

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    The Styley: Sara Majka, writer

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    The Styley: Chloe Huang, student at the School of Visual Arts

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    The Styley: Ashley Martin, art gallery director and co-founder of an emerging artists association

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    Streetstyle: Lili, Joanna and Ava, Paris

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    Styley Art: “Audible Presence” at Dominique Levy

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    Styley Stuff: Top Siders

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    Styley Places: Sel Rrose

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    The Styley: Dispatch from Greece #2

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    The Styley: Dispatch from Greece #1

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    The Styley: Preparations for Greece

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    Styley Places: Bloom, Sag Harbor, New York

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    Styley TV: Orange is the New Black

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    Styley Songs: M83 and the Pleasures of Nostalgia

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    Styley Place: The Watermill Center Summer Benefit

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    My Styley Friend: Jessie Cohan

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    Notes from the Home Office: Business Travel

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    Streetstyle: Sophie Moore

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    Streetstyle: Stripes, serenity, and Samanth

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    Streetstyle: Lonesome Traveler (but not really)

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    Streetstyle: Susan Joy

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    Frenched

This is how we do it

Photography

Specializing in portraits of all stripes: business (i.e. LinkedIn or your website or blog), personal (i.e. Facebook, Instagram, Match, OK Cupid), event-based (i.e. parties, engagements, weddings). DSLR, film, and iPhone.

Editorial strategy

What networks to hit, why to hit them, when to hit them, and what to hit them with.

Writing

Web copy, captions, books,
Twitter feeds, blog posts,
presentations, speeches, resumes, online dating profiles.

Me, Myself and I

Kate Seward

Writer, photographer and content strategist.

I, Kate Seward, am an ex-academic turned content strategist and producer. After many of years of teaching undergraduates at New York University, Stanford University, the University of San Francisco and San Francisco State, I worked as a writing coach for private clients and for students at the Stanford Graduate School of Business.

In 2011, I started a streetstyle blog called The Styley. Since then I have had three dozen images appear on the New York Times’ online styles page, and I’ve shown my iPhone work at the Haus of Hipstamatic and RGB Gallery in San Francisco. I have produced Instagram campaigns, blogs, brand books, briefs and website copy and images for a diverse group of companies and brands, including Equinox, JvdF, Anthropologie, Gilt Groupe, Palmolive, Speed Stick, Commune Hotels and Resorts, Joie de Vivre Hotels, Geolo Capital, Beyond Vintage, Lipstick Queen, PANYL, SKAGGS, Union Square Events, SKYN Iceland, the Lisa and John Pritzker Family Fund, Refinery 29, Art in America, Nowfashion and The Partners.

Partners

SKAGGS Creative - Logo

Skaggs is a creative and branding agency based in New York. They've been featured in Entrepreneur and Print magazines, and have won Summit Awards, Creativity Annual Awards, and Medical Marketing Awards, among others. Their client roster includes companies in the U.S., Asia, and Europe, including HBO, Skanska, Estee Lauder, Microsoft, DKNY, Commune Hotels and Resorts, TOTO and Diptyque. They've made some brands bigger and other brands matter, but through it all, collaboration has been key: they believe that innovative branding demands the strongest possible team of directors, designers, writers, coders and photographers.

Contact Me

email

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phone

415 312 7793

Site by SKAGGS