Dress: Hive & Honey via Piperlime. Shades: Ray-Ban. Bag: Balenciaga.

I met Kristin on the street in San Francisco, just days before I moved to New York. But we kept in touch, and it looks like we’re going to get together for coffee when she’s in town next week for the BlogHer conference. That’s the cool thing about approaching random strangers on the street–you never know what might happen.

What do you do?

I’m the cofounder of a new shopping organization tool called Hipiti. Our goal is to clean your inbox of all the retail sale mail by filtering onto a personal dashboard (if you have this problem too, here’s a link for our beta).

How did you come up with that? Were you just really annoyed by the onslaught of stuff you were getting?

Yeah. It was a personal pain point. It was something that really frustrated me and my cofounder Rama, and I was ready for a career move.

What’s your favorite thing to do when you need to be inspired?

Go for long (but very slow) runs along the water in SF. I love the Lands End trail on the cliffs overlooking the Golden Gate and the Pacific–reminds me how lucky I am to live here. When my co-founder, Rama, and I are stuck, we turn on some good 80s music and have a dance party .

Who is someone you admire and why?

My 90 year old grandpa who’s still on the ski patrol and swims across the lake everyday back where I’m from in Michigan.

What are you reading at the moment? What is your favorite thing about it?

A Visit from the Goon Squad by Jennifer Egan–keeps me interested because it jumps around so much and is making me think  about the passage of time and fate.

If you were to give a piece of advice to your younger self, what would it be?

Take more risks! Especially with your career–I’m glad I took the leap now, but not sure why I waited so long!

If you had a life philosophy or mantra, what would it be?

Most things happen for a reason, so make the most of the situation you’re in, and find what makes you happy!