Welcome to the second installment in my new “San Francisco is Wearing” series, inspired by The New York Times photographer Bill Cunningham. This week purple was without a doubt the color preferred by residents of the City by the Bay. See for yourself.

First up, Colette Waissman, the youngest person in the group to rock the trend:

Danielle Curtis, who I accosted at Costco, is simply more evidence that you can find style anywhere if you’re looking for it:

Here’s Stephanie Lindsay, a true jack of all trades–actress, bass player, art model, pizza maker:

Danae Kamdar, a stay-at-home mom, wears a scarf from India and a sweater and top from Nordstrom. She’d just had her hair done when I accosted her on Union Street, so she could hardly say no to my pleas for a picture:

And last but not least, Brittany Burgraff, very talented fashion designer, whose incredible designs appeared in my Friday post:

Want to get on the purple train? Check out the tasty offerings on display at Seams Boutique, 1640 Union Street, between Franklin and Gough. Their selection is truly grape-tastic.